Kristyn Emmer

It’s Not What You Know, It’s Who You Know: Using Social Media in Your Job Search

You more than likely have some sort of presence on some form of social media. Maybe you use to it check in on friends and family, update the world on what’s happening on your life, or maybe you simply find hilarious memes to send to your people.

Have you ever thought about using social media in your job search, though? And I’m not just talking about LinkedIn. The power of social media for job seekers is strong and the reach is vast.

So let’s take a look at how you can use your Facebook, Twitter, Instagram, and whatever else you might be using to get a little closer to where you want to be in your career.

Follow industry leaders on social media. Do you have a few people in your industry of choice you really respect? Find their work interesting? Will read every word they publish? Start following them on your Twitter and Instagram! You’ll be able to get constant lessons from these people and you’ll also get a glimpse into the people they follow, retweet, and engage with. Your network of industry influencers will continue to grow if you keep up this practice and you’ll be surprised at where it will lead you.

Learn more about the industry through what they post. One of the top aspects of candidates that employers are looking for is industry knowledge and passion to stay up to date on what’s happening in the field. Social media can be a quick and easy (and often more fun) way to find more information on the fields in which you’re interested. Often those influencers you follow will post new innovations, trends, and they might even offer opportunities to engage in the content further.

Engage with people on social media. LinkedIn posts, etc. Don’t just read the information in your endless scrolling; Engage with it! Comment on those Facebook and Instagram posts. Tweet back to your favorite influencers of your field. The beauty of social media is exactly what the first word says – it’s social. And that means that the possibility for conversation with people who might feel completely out of reach is actually closer than you think.

Share your thoughts too! You absolutely have thoughts and ideas to share for your industry, so start writing and start posting. You might start with a tweet. Then you might write and entire article to post to LinkedIn. You might share a picture on Facebook or Instagram that pertains to what you love. Don’t forget to add a few relevant hashtags so people can find you too!

Learn about open opportunities out there. The amount of open opportunities posted informally on social media might shock you. In fact, I’ve seen a handful of jobs available posted on social media that a niche, unique, and only open for 48 hours. Those are opportunities you won’t find posted anywhere else. So follow your favorite organizations and the people who are in those organizations, because you never know what might end up in your newsfeed.

There are infinite ways to engage on social media when it comes to digging deeper into your field of choice. One thing is for sure, though. Knowing and engaging with more people will always be a good thing to do for the sake of your career.

Continue the conversation on the CSU Career Center’s Facebook or LinkedIn page.

About the Author

Kristyn Emmer is a Careers Adviser at the University of St. Andrews in Scotland and is the Blog Content Strategist for the Colorado State University Career Center. She received her master’s degree in Student Affairs in Higher Education in 2015 from Colorado State University and a B.S. in Organizational and Professional Communication Studies from the University of Wisconsin-La Crosse. Kristyn has a passion for being student-focused and dedicated to supporting students by building and maintaining strong interpersonal relationships through compelling and meaningful conversations.